1.4.2 Broad and Targeted Research

In order to research and develop an initiative in the wider social context in which it is operating an Ethnographic Action Researcher will undertake both broad research and targeted research.

We might think about broad research as a process of 'immersion' in the place, learning about the place and how it works through actively participating (living and working) in it, with a fairly broad focus. Once a general understanding has been gained through what we call broad research, more focused research can take place, targeting particular issues or activities, and providing important evaluations of your activities when appropriate. Both will allow for a good understanding of the context in which an initiative is being developed, along with an understanding of the way the initiative works in this particular context.

Both broad and targeted research will continue throughout the life of the initiative.